CRC Health Group: Health & Welfare

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Posted on: February 7, 2017

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Client: CRC Health Group Production: Giant AntCRC Health Group approached us with a script about the health and welfare of America's youth, and the direction to get "edgy" and "gritty".We chose a frame-by-frame style on black to give the spot a grittiness, following by a background change and an introduction of bright colours to illustrate hope.

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